Valuism is a critical and creative thinking essay about the necessary transformations of our global economic system, as well as the values and beliefs that sustain it. The essential idea is that capitalism must be transformed towards valuism. Adding adjectives to capitalism, such as humanist, conscious, inclusive or responsible, is not enough to humanize it. A more determined and disruptive step must be taken to change the axis of the economic system, from capital to value generation. Valuism finds in private initiative a great ally for the creation of wealth, but when it acts without limits, it destroys environmental value, freedom, collaboration and justice. This is where the necessary transformation of the obsolete and lagging public sphere enters, both nationally and internationally. The link between economy and society is intense: they are communicating vessels. Reinventing the economic system is reinventing the model of society, hence its importance. Valuism proposes alternatives from a systemic vision. All great changes are first seen as absurd or unfeasible, until a new consciousness makes way for them. Do we see some options?