This book fills a great void existing, until now, in the description and understanding of the history of modern psychology. It sheds light on one of the most unknown and least assumed aspects of the historical development of humanistic-transpersonally oriented psychotherapy, by exposing, in a systematic and adequately documented way, the details of the development of therapeutic processes, the personal stories of the pioneers of the Human Potential Movement and the, in many ways, profound impact that Osho (also known as Bhagwan Shree Rajneesh) had on hundreds of psychologists, psychiatrists, and therapists between the 1970s and 1990s. Numerous of the most prominent figures of the humanistic-transpersonal movement were in direct contact or were indirectly influenced by the teachings of this controversial and unorthodox contemporary spiritual teacher. This book intertwines, in an entertaining way, precise historical information and anecdotes experienced and related by the protagonists of this time. 

Esta tesis doctoral versa sobre los Derechos Humanos de Tercera Generación, en especial referencia al Derecho al Desarrollo. Tratase de un abordaje propositiva con respecto a la contribución del Poder Judicial para el desarrollo socio-económico, a partir de una perspectiva interdisciplinario entre el neoinstitucionalismo económico y algunas divisiones del Derecho, especialmente el Internacional Público, Constitucional y Procesal Civil, con algunas incursiones en la Filosofía del Derecho.

Algunas ideas claves son presentadas con resalto de la importancia y valorización de los Derechos Humanos, como la de considerar que la existencia digna del hombre en la faz de la tierra está inexorablemente condicionada por los derechos humanos, tanto los derechos civiles y políticos cuanto por los derechos económicos, sociales y culturales y, especialmente, por los derechos de tercera dimensión: al medio ambiente, a la paz universal y al desarrollo de los individuos y de los pueblos. Para la realización efectiva de estos Derechos Humanos se exige la participación de todos. Así sobresale la actuación de la Justicia, por medio de la protección a esos derechos.

This book accounts for the process of emergence and constitution of the human rights movement and discourse during the last military dictatorship in Argentina (1976-1983). Central to this account is the contention that the movement's emergence and constitution should not be understood as a necessary or as a natural response to the atrocities carried out by the last military regime, but instead as the result of a contingent process of political articulation and as a response which could have failed in its constitution and success.Thus, the appearance of the human rights movement and discourse in the country can only be understood in its full complexity if attention is given to this very process of popular mobilisation and political articulation that took place during 1976-1982.

The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below.

Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly accepted in subsequent research and in the business field. Finally, these key elements are described, analyzing their characteristics, measurement indicators and strategic implications for the company.

Chapters 6 and 7 form the second block, which provides a clear view of the concept and importance of the discipline of branding, as well as the need to understand how the human brain and heart work together with the soul of brands. From there, the importance of creating a brand culture in the organization is explained, emphasizing the commitment to the firm as a flag and developing an appropriate organizational structure to carry out the process of managing brands. Next, the importance of strategic management is examined, defining a proposal for a branding plan. Finally, we analyse the new trends developed in terms of brand, highlighting the importance of digital integration, the empowerment of human capital and the creation of virtual communities associated with it.

The first quarter of the 15th century saw the start of the construction of this building, which has always been known as the Escuelas Mayores. In 1411, Cardinal Pedro de Luna, an enthusiastic supporter of the University, ordered its construction. A few years later, those involved began to buy up the houses that would eventually offer the space for our Studium. It is in fact surprising that although the University was founded in 1218 by Alfonso IX, two hundred years were to elapse before it was awarded its first premises since prior to that moment its teaching activities had been carried out in the chapels of the Old Cathedral and in houses rented from the Cathedral Chapter. Indeed, as late as the 19th century the conferrals of academic degrees were still being held in the chapel of Saint Barbara. This building abuts the Patio de Escuelas. This Patio de Escuelas was designed by Juan Gallego de Andrada after meetings with Phillip III and was opened up in 1609 to form a true «antechamber» to it. To the south, this square is faced by the former Hospital de Estudiantes –it now houses the hub of the administration (the Rectorado)– and its southwest corner leads on to the Minor Colleges (Escuelas Menores), buil around the end of the 15th century. The other two walls, unadorned, were built between the end of the 16th century and the first quarter of the 17th. The bronze statue of Fray Luis de León is the work of Nicasio Sevilla and has been standing there since 1869. The crenelated walls next to the façade, a tribute to University jurisdiction, are also from the time of Phillip III and replaced an earlier one whose construction was ordered by El Tostado. The crenelations continue on the south, in the street immediately behind the chapel. Up to the 16th century, there were also crenelations on the Fachada de las Cadenas, facing the Cathedral. The Escuelas Mayores are not the fruit of a single project but are rather of a series of extensions introduced from the beginning of the 15th century until the end of the 19th. The older parts reflect Gothic, Mudéjar and Renaissance tones, such that one could speak in terms of a building characterized by a lack of definition of styles, as proposed by Nieto Alcaide. The sequence of construction may have been as follows. The first part to be built would have been the west corridor, with a single floor, followed by the east one, also single-storied and including the oratory of St Jerome. Both of these would have been erected in the first quarter of the 15th century. In 1474 work began on a second chapel, on the ground floor, and a library above it; this is where the present-day chapel stands. Both the chapel and the library were completed by 1479. When the whole part, with both floors, was designated to become the chapel it became necessary to build a new library. This was begun in 1509, and at the same time a floor and also the hallway were added to the west corridor. And in the same year, the so-called Galería de Enigmas (see below) was added. At some unknown date, but certainly before 1469 (the year in which people were starting to talk about a square design) another corridor –smaller than the present-day one– was built. Around 1570, this was reformed with the current corridor on the northern side, under the supervision of Rodrigo Gil de Hontañón, and it became the place where classes were again taught there in 1574-1575. In the second half of the 18th century, today’s current chapel and the Salon de Claustros (Senate Hall) were built, and towards the end of the 19th century the cloistered part was completed with another floor built on the eastern corridor and over the northern corridor based on a project by José Secall, who also designed the arch work on the southern corridor. As the culmination of all these constructions and additions, we now have the present edifice, organized around a patio with semicircular arches on the ground floor and five-pointed oge earches on the upper floor, both floors being connected by a magnificent staircase. The disposition of the floors seems to be related to the design of a Roman house, which would in part explain –at least for the defenders of this hypothesis– the addition of the richly sculpted façade, based on Vitruvian influences.

Generating Talent: How to Put Intelligence to Work develops an innovative model that explains the generation of talent as intelligence acting in a way that is suitable, brilliant and efficient. It reveals how it is generated not only in individuals, but in organizations and societies as well.

«This is an optimistic book. Not optimistic with the slightly flaccid optimism of self-help books that promise us all that we can become instant millionaires, but optimistic because it describes how neuroscience shows our capacities to be even greater than previously thought.»
José Antonio Marina

Every year, countless studies are published which measure the talent contained in organizations, countries, and even entire economies. Unfortunately, in José Antonia Marina's opinion, all these studies contain errors in their approach. Talent is mentioned as though it were a rare and valuable gem that needs to be fought for. It doesn't matter if you are talking about the world of business or football: the important thing is to sign the best. The author argues that this old-fashioned idea, that a particular resource is like a cake we all must share, is the antithesis to a creative vision of intelligence, capable of invention and of amplifying our possibilities, our wealth and our talent.

José Antonio Marina offers us in Talent Generation tips on how to think better, feel better, make better decisions and implement them with more determination. This is the journey that the reader will take through this book.